Thecel was founded by Bernardo Muniz and Joe Rojas, who met at Babson College. Soccer introduced them, finance kept them talking, and a good friendship made them partners.
Co-founder
Brazilian, ex semi-pro basketball player, studying Finance at Babson College. Capital markets experience at Banco Pine and Oriz Partners. He is the reason Thecel will not let you get away with a pretty number.
Co-founder
Three-time Ironman 70.3 finisher with two summits above 17,000 ft. Former investment banker in Mexico, working on mergers and acquisitions. As CEO, he took a 26-store chain to breakeven. Babson MBA. Today he runs Tuskave, a US tequila house (tequila by day, code by night), and is co-founder of Thecel and Flynto.